This in from Simon Quinton - Edelman Digital (representing Seven Seas):
Death Valley Legend
75 year-old UK resident Jack Denness is attempting to make history as the oldest runner ever to compete in the Badwater Death Valley Ultra Marathon from July 12th 2010. Seven Seas, celebrating its 75th birthday, is supporting Jack's efforts to break the world record in what is deemed as the world’s toughest athletic event.
The race covers 135 miles through the Nevada desert from Death Valley, the lowest elevation point in the Western Hemisphere at 280 feet below sea level, to half-way up Mt. Whitney, the highest peak in the contiguous United States.
One of 90 competitors in 2010, Jack is a Death Valley legend, having already competed in the event 11 times. He will face daily temperatures of up to 55oC and expects to take up to 50 hours to complete the grueling course.
Supporting local charities
The family atmosphere of the Death Valley race is what inspires Jack to keep returning, training “only when I’m in the mood,” he says. On average, Jack and Max the dog will complete a 26 mile run each Sunday in the lead up to the race.