Christopher McDougall is always a good read (Born To Run), as well as a listen (e.g. the talk he gave at Google).
I recently came across an article he wrote in the New York Times, in which he describes Fat Ass events in a very positive light, again based on his own experience and sharing his personal events.
Will be interesting to follow up on whether the popularity of Fat Ass events and clubs will continue to flourish as he says, and will they be shooting themselves in the feet.
http://well.blogs.nytimes.com/2011/03/18/born-to-be-a-trail-runner
Comments
Good question. Popular
Good question. Popular among a certain group of people... far from main stream.