In 1999, the Romay brothers set out to redesign the basic structure and shape of the regular sock. Their intentions were pure and simple: “We
wanted to create the best possible interface that allowed the entire
foot to perform naturally and freely inside our shoes, just like being
barefoot. There had to be a way to combine the comfort and dexterity of
bare feet with the protection of a seamless sock. Everything about the
conventional tube sock works against your feet’s natural form and
function.